The motto behind making this Company is to aware the Indian people about the miraculous health benefits of Alkaline Water which Japanese people are getting by drinking Alkaline Water from many decades. In today’s materialistic world, everybody is rushing to make more money & in race of making more money, our health is somewhere left behind which is most important factor in anybody’s life. Due to busy lifestyle, people don’t find appropriate time to maintain their fitness. Mr Sanjay Aggarwal(Founder of The Company) believes that there is nothing important than our health. He started studying on Natural Ways by which one can stay fit without sparing much time from today’s hectic schedule of life. 

Studies show that there are 5 major factors (Accumulation of acidic waste & Toxins, Diminishing of Bicarbonate, Dehydration, Free Radicals & Weakening of Immune System) responsible for anybody getting old & suffering from different kinds of diseases. Now, the question does rises that “Is there any method by which we can reverse the Bad Effects caused by the above mentioned factors". The answer is "YES". By drinking lots of Anti-oxidant Mineral rich Alkaline Water, we can reverse the Bad Effects caused by these 5 factors & can stay young as long as we can. Now, Even Our Modern Science’ Doctors/Scientist endorsed this statement (You can study this in detail in our ‘Why Alkaline’ Section). 
 

1) Accumulation of Acidic Waste & Toxins in The Body(Acidosis) : It is hard fact that in today’s world, Most of the people are at least slightly Acidic & our body is also loaded with too much Toxins. It all happens due to the Food we eat(acidic in nature,sprayed with poisons), the Water we drink, the Air we Breath, Products we use(Cosmetics etc) & 21st Century Stress.

Now, what happens is when our body is unable to remove Acidic waste & Toxins from our body, it starts circulating in our body through blood & starts depositing in blood vessels in different organs which declines the working efficiency of the affected organs inviting different kinds of diseases in future like gout, osteoporosis, arthritis, obesity, cholesterol, uric acid, cancer, diabetes, blood pressure, constipation, skin allergy, headache & several other heart , kidney & lung diseases. 

On the other hand, Everybody knows that Alkalinity is the natural state of a healthy person & our Blood(most important fluid of human body) maintains a pH of 7.365(Slightly Alkaline). As we know, our body will do whatever it takes to regulate our body temperature. In a similar way, it will also do the same to ensure that our blood pH remains slightly alkaline. The body will literally go to whatever lengths necessary to ensure that the blood retains this pH level, including wreaking havoc on other tissues, bodily functions & systems(such as digestion, lymph & cardiovascular etc). This stress that the body is put under in trying to regulate its internal environment results in different kind of diseases & illness. If our pH is too acidic, our body borrows minerals such as calcium, magnesium, potassium & sodium from the vital organs & bones to neutralize & remove acid. For eg, When the body becomes overly acidic, In order to retain slightly alkaline blood pH, the body will leach calcium from wherever it can take it(usually from our bones) & voila- resulting in Osteoporosis.

As a Microbiologist Dr Young states: “The pH level of our internal fluids affects every cell in our bodies. The entire metabolic process depends on an alkaline environment. Chronic over acidity corrodes body tissue and if left unchecked, will interrupt all cellular activities & functions, from the beating of your heart to the neutral firing of your brain. In other words, overacidity interferes with life itself”.

Once the acid waste builds up in our blood stream-our circulatory systems will try to get rid of them through our lungs & kidneys, Then excesses are just dumped in to our organs including heart, liver, skin & colon OR the acid wastes are left in our fatty tissues in breasts, hips, thighs, bellies & worst of all-in our brains. Due to deposition of acid waste, our body cells/tissues do not get enough oxygen & nutrition resulting which the cells/tissues go sick & die over the period of time which is main cause of Ageing. 

Imagine a fish bowl, the bowl is the outside of your body --- your skin. The water inside the fishbowl represents the water, the fluids, inside your body. Now, let's consider the fish swimming around inside the fishbowl. These fish represent the cells floating inside your body. Also keep in mind your cells are made up of 96% water! What happens to the fish if you don't take care of the water in the fishbowl?
 

It's actually really simple, the fish DIES!
But before it dies, it slows down and gets sick. Well that's what happens to your body if you're not taking care of your body fluid (water), in your body (fishbowl), your cells (the fish) get sick! And when they get sick, they can't work right, can they? That dirty "fishbowl" water is what is known as acidosis.